TOP PERFORMING CONTENT
Whether I’m creating content, pitching thumb-stopping ideas, or finding reactive trends to jump on, here is some of my favorite viral content I’ve directly impacted or created on Target’s socials.
Working with Rustyn again, we wanted to show off one of Target’s product prios: Halloween costumes! Rustyn dressed up as Baby Bullseye and had a great day at Target.
Views: 8.4 million
Total Impressions: 1.6 million
Engagement Rate: 52%
Rustyn was going viral for his obsession with vacuums. We decided to hire him and his family to take a trip to Target and get a new vaccum!
Views: 6.4 million
Total Impressions: 1.4 million
Engagement Rate: 47%
Tasked with showing all the Halloween product prios, I created a series of “Lewis After Dark” videos where I interacted with Lewis+ Friends.
Views: 932k
Total Impressions: 9.4k
Average Watch Time: 9 seconds (3X Target’s IG average)
When Beyonce had stated in an interview that she “wore a black hoodie on her trips to Target", I pitched this concept to the team and created it myself.
Views: 5.7 million
Total Impressions: 22.6k
Total Engagements: 22,612
I created this vision board piece for New Years for the launch of Blogilates at Target.
For the launch of Target’s Bogg Bag, I shot and edited this winter rendition on fitting lots of holiday items within the bag.
With the help of a VFX artist, we created this transformation video for the Wicked R.E.M beauty launch.
I edited this hilarious trend where Gen Z captures the most unhinged moments of someone who thinks they’re being filmed for a promotional video.
I pitched a lookalike contest for Bullseye, using the Add Yours feature on in-feed Instagram posts.
We received 9.85k engagements!
With a total of 426 submissions to the Add Yours sticker on Instagram stories.
One of my favorite posts followed the “Deeper Level” TikTok trend. It was simple and yet so native to the platform and tapped into the emotion and humanity of the community.
This video garnered 115k views and amazing positive sentiment.
Here is a stop-motion tablescape for all the peppermint themed items at Target for winter.
With the help of a motion designer, I came up with this concept and shot the ornament becoming the beloved Target Red Ball for the holidays.
In this series, I interacted with the different Halloween decor items at Target, bringing them to life in silly skits.
For Target’s Back to School campaign, I shot this crossover between Ulta Beauty products and Target’s Back to School essentials.
I hit on the trend of showing duality of lifestyles in opposing pant pockets.
Through Ulta’s partnership with Target, I had many opportunities to shoot beauty content. This piece was based on hiding beauty products in unexpected places.
With the help of a VFX artist, we brought Art the Cart to life in a series of that Target cart roaming through the aisles of Target.
Campaigns
Over the past three years, I have worked as an on-site producer for several Target Drop Influencer campaigns as well as a large-scale shoot for the Target x Ulta Beauty livestream.
@target Now this is what you call a soft serve 😏@Rachel OCool delivers all the sweetest beauty goodies for her FINAL #TargetDrop ♬ Target Drop Ice Cream Trunk - Whyandotte
Our team built a custom bike rig to emulate an Ice Cream Truck for Target’s Trunk campaign. I worked with Rachel O’Cool in LA to create this series as a producer on site.
@thefurrhafamily #targetdrop is back with some special holiday challenges & the grand prize is ours for the taking! See the challenges on @target now! #ad #targetpartner ♬ Afrobeat - FASSounds
Our team built custom trunks for Target’s Trunk campaign. I shot the video for the Furrha Family and set the trunk for the shoot.
@ariel #ad I'm going LIVE on Target's TikTok on 8/25, 3pm PT/6pm ET to do an exclusive Back to College makeup look using my fave products from @ultabeauty at @target #TargetPartner #UltaBeautyatTarget ♬ original sound - A R I E L
Our team held livestream for Target and Ulta Beauty with the makeup artist Ariel. You can see his announcement above, but the livestream went live on TikTok.